Smartphone Shipments in India Grew 7 Percent YoY in H1 2024: IDC Report

Smartphone Shipments in India Grew 7 Percent YoY in H1 2024: IDC Report

Smartphone shipments to online channels grew by 8 percent YoY in H1 2024.

Photo Credit: Vivo

Vivo Y18 series (pictured) of smartphones were launched in India in H1 2024

Highlights

• 5G smartphone shipments rose from 49 percent in Q2 2023 to 77 percent
• Premium segment shipments fell 37 percent YoY in Q2 2024
• The entry-premium segment saw the highest growth of 42 percent YoY

Smartphone shipments in India grew 7.2 percent year-over-year (YoY) in the first half (H1) of 2024 where 69 million units were shipped, according to a report by a market research firm. The second quarter (Q2) of the year saw 35 million smartphones being shipped, which was a 3.2 percent YoY rise over Q2 2023 shipments. The report added that the latter half of the second quarter is a crucial indicator of the second half of the year with festival sales going up till November. Mid-quarter of Q2 2024 onwards saw the launch of new smartphones, mostly in the mid-premium and premium segments, primarily from China-based brands.

Indian Smartphone Market Q2 2024 Rise

According to an International Data Corporation (IDC) report, shipments of entry-level phones (priced under Rs. 8,400) dropped 36 percent YoY, capturing just 14 percent of the market share in Q2 2024, down from 22 percent in Q2 2023. Xiaomi lead this segment and was followed by Poco and Realme.

The mass budget segment (from roughly Rs. 8,400 to Rs. 16,800) grew by 8 percent YoY, where the top three brands — Xiaomi, Realme and Vivo, made up 60 percent of the segment’s market share.

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The entry-premium segment (roughly Rs. 16,800 to Rs. 33,500) saw the highest growth of 42 percent YoY. Oppo, Vivo and Samsung made up 60 percent of this segment's market share.

However, the mid-premium segment (roughly Rs. 33,500 to Rs. 50,400) fell by 25 percent YoY in Q2 2024 from a 5 percent market share, down to 4 percent. In this segment, Vivo led with a 25 percent market share, followed by OnePlus and Oppo.

Shipments in the premium segment phones (roughly Rs. 50,400 to Rs. 67,100) fell 37 percent YoY in Q2 2024 capturing 2 percent of the market share. Most popular handsets in this segment were the iPhone 13, Samsung Galaxy S23 FE, iPhone 12, and OnePlus 12. However, Apple’s market share in the segment increased 61 percent YoY, and Samsung’s share grew from 21 percent in Q2 2023 to 24 percent in Q2 2024.

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The super-premium segment (over roughly Rs. 67,100) continued to grow in Q2 2024 with a 22 percent YoY rise in shipments and captured 7 percent of the market share in Q2 2024 as compared to 6 percent in Q2 2023. The report noted that in this segment, the iPhone 15, iPhone 15 Plus, iPhone 14 and iPhone 14 Plus together made up 77 percent of shipments, giving Apple an 83 percent market share. The Samsung Galaxy S24 and Galaxy S24 Ultra, on the other hand, made up 11 percent of this segment’s shipment and contributed to 16 percent market share of Samsung.

As per the report, 5G smartphone shipments increased from 49 percent in Q2 2023 to 77 percent in Q2 2024. Mass budget 5G smartphone shipments grew by 2.5x to 45 percent of market share. Among the most shipped budget 5G smartphones in Q2 2024 are Redmi 13C, Oppo F25 Pro, Realme 12x,Redmi 12, and Realme C65.

Indian smartphone shipments to online channels grew by 8 percent YoY in H1 2024, the IDC report added. Vivo led the overall smartphone shipments market in the country with a 16.5 percent share, followed by Xiaomi and Samsung at 13.5 percent and 12.9 percent, respectively.

• Wearables Market in India Sees Decline First Time Ever in Q2 2024: IDC

Indian Smartphone Market H2 2024 Outlook

Despite Q2 2024 being the fourth consecutive quarter of YoY smartphone shipment growth, the report claimed that "muted consumer demand" and rising average selling prices (ASPs) "continue to restrict swift annual recovery."

The entry-premium segment (roughly Rs. 16,800 to roughly Rs. 33,500) is expected to "see healthy growth", according to the report. Meanwhile the entry-level (under roughly Rs. 8,400) will continue to face challenges this year despite affordable 5G smartphone launches. The report lastly noted that the marketing around generative AI (GenAI) smartphones will increase and promotional activities will rely on this feature in the upcoming quarters.

iPhone 13

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Great performance
• Versatile cameras
• Sharp, bright display
• Good battery life

• Bad
• Standard display refresh rate, intrusive notch
• Expensive

Read detailed Apple iPhone 13 reviewDisplay 6.10-inchProcessor Apple A15 BionicFront Camera 12-megapixel Rear Camera 12-megapixel + 12-megapixel Storage 128GB, 256GB, 512GBOS iOS 15Resolution 1170×2532 pixels

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Samsung Galaxy S23 FE

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• A flagship-level camera system that can shoot 8K videos
• Great display that is very bright in daylight
• IP68 water and dust resistance

• Bad
• Thick bezels
• Slow Charging at 25W

Read detailed Samsung Galaxy S23 FE reviewDisplay 6.40-inchProcessor octa-coreFront Camera 10-megapixelRear Camera 50-megapixel + 12-megapixel + 8-megapixelRAM 8GBStorage 128GB, 256GBBattery Capacity 4500mAhOS Android 13

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iPhone 12

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Very good build quality
• Dolby Vision HDR video recording
• Excellent cameras
• Smooth performance in everyday use

• Bad
• Battery life could be better
• Gets warm when stressed

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OnePlus 12

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• IP65 rated
• Vibrant 120Hz QHD+ display
• Excellent battery life
• Fast wired and wireless charging
• Smooth and bloatware-free software
• Quality primary and telephoto cameras
• Good for gaming

• Bad
• Minor quality issues
• Ultra-wide angle camera could be better
• Low light selfies are below average

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Apple iPhone 15

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Big upgrades over the 14
• Excellent ergonomics, build quality
• Very good all-round performance
• Apple ecosystem benefits

• Bad
• Relatively slow charging
• Expensive
• Still a 60Hz display

Read detailed Apple iPhone 15 reviewDisplay 6.10-inchProcessor Apple A16 BionicFront Camera 12-megapixel Rear Camera 48-megapixel + 12-megapixel RAM 6GBStorage 128GB, 256GB, 512GBOS iOS 17Resolution 1179×2556 pixels

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Apple iPhone 15 Plus

• KEY SPECS
• NEWS

Display 6.70-inchProcessor Apple A16 BionicFront Camera 12-megapixel Rear Camera 48-megapixel + 12-megapixel RAM 8GBStorage 128GB, 256GB, 512GBOS iOS 17Resolution 1290×2796 pixels

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iPhone 14

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Good overall performance
• Great camera quality in daylight
• iOS ecosystem and ease of use

• Bad
• Dated design and notch
• Very similar to iPhone 13
• Relatively slow charging
• Expensive

Read detailed Apple iPhone 14 reviewDisplay 6.06-inchProcessor Apple A15 BionicFront Camera 12-megapixel Rear Camera 12-megapixel + 12-megapixel Storage 128GB, 256GB, 512GBOS iOS 16Resolution 1170×2532 pixels

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iPhone 14 Plus

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Good overall performance
• Great camera quality in daylight
• iOS ecosystem and ease of use
• Excellent battery life

• Bad
• Dated design and notch
• Same SoC as iPhone 13 series
• Relatively slow charging
• Expensive

Read detailed Apple iPhone 14 Plus reviewDisplay 6.68-inchProcessor Apple A15 BionicFront Camera 12-megapixel Rear Camera 12-megapixel + 12-megapixel Storage 128GB, 256GB, 512GBOS iOS 16Resolution 1284×2778 pixels

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Samsung Galaxy S24 Ultra

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Bright display with fewer reflections
• Great battery life
• Useful AI features
• Excellent performance
• Top-quality cameras
• Longer software support

• Bad
• Expensive
• Relatively slower charging speeds

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Samsung Galaxy S24

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Compact design
• Vibrant 120Hz display
• Capable processor
• Good overall camera performance

• Bad
• Average battery life
• Recycled design
• AI features free till 2025

Read detailed Samsung Galaxy S24 reviewDisplay 6.20-inchProcessor octa-coreFront Camera 12-megapixelRear Camera 50-megapixel + 12-megapixel + 10-megapixel RAM 8GBStorage 128GB, 256GB, 512GBBattery Capacity 4000mAhOS Android 14

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Redmi 13C 5G

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• Stylish design
• Supports most 5G bands
• Full-HD video streaming

• Bad
• Plenty of bloatware
• Spammy notifications
• Display could be brighter
• Soft speaker
• Poor camera performance
• Slow charging with packaged charger

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Oppo F25 Pro 5G

• KEY SPECS
• NEWS

Display 6.70-inchProcessor MediaTek Dimensity 7050Front Camera 32-megapixel Rear Camera 64-megapixel + 2-megapixel + 2-megapixel RAM 8GBStorage 128GB, 256GBBattery Capacity 5000mAhOS Android 14Resolution 1080×2412 pixels

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Realme 12X

• KEY SPECS
• NEWS

Display 6.67-inchFront Camera 8-megapixelRear Camera 50-megapixelRAM 4GB, 6GB, 8GBStorage 128GBBattery Capacity 5000mAhOS Android 14Resolution 1080×2400 pixels

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Redmi 12 5G

• REVIEW
• KEY SPECS
• NEWS

• Design
• Display
• Software
• Performance
• Battery Life
• Camera
• Value for Money

• Good
• 5G on a budget
• Multiple RAM and storage variants
• Main, selfie camera deliver good daylight performance
• Great battery life

• Bad
• Display isn't legible under harsh lighting
• No ultra-wide camera
• Bloatware in MIUI

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Realme C65 5G

• KEY SPECS
• NEWS

Display 6.67-inchFront Camera 8-megapixelRear Camera 50-megapixelRAM 4GB, 6GBStorage 64GB, 128GBBattery Capacity 5000mAhOS Android 14Resolution 1604×720 pixels

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