Auto Sales In August 2024: Who Sold How Much?
Indian auto is entering the festive season with muted sales growth as oversized demand for oversized cars far comes off in the world’s third largest automotive industry.
Car wholesales—measured as dispatches from the factory floor to the dealership—may have seen a decline in August but two-wheelers are likely to have sustained the momentum, analysts indicated. Sales of commercial vehicles—including trucks and buses were likely subdued as the full impact of the monsoon is yet to play out.
Here’s a look at which automaker sold how much in the month gone by:
Auto Sales In August 2024: VE Commercial Vehicles
Total sales of VE Commercial Vehicles, a unit of Eicher Motors Ltd., rose 1% year-on-year to 6,543 units in August 2024, as against 6,476 units in the year-ago period, according to an exchange filing on Sunday.
-
Domestic sales up 2% at 6,028 units
-
Exports down 23.2% at 255 units
-
Volvo sales up 9.7% at 260 units
VECV is a joint venture of India's Eicher Motors and Volvo AB of Sweden.
Auto Sales In August 2024: Hero MotoCorp
Hero Motocorp Ltd.'s manufacturing facility. (Source: Company website)
Total sales of Hero MotoCorp Ltd. rose 4.83% year-on-year to 5,12,360 units in August 2024 as against 4,88,717 units in the year-ago period, according to an exchange filing on Sunday.
The monthly sales were marginally impacted by supply shortages, which will be made up in September.
-
Motorcycle sales up 5.75% at 478,215 units
-
Scooter sales down 6.53% at 34,145 units
-
Exports up 27.43% at 20,097 units
In Fiscal 2025 so far, sales are up by 32%, primarily due to higher offtake in the 125 cc segment led by the Xtreme 125R.
In August, sales of Vida electric scooters crossed the milestone of 6,000 monthly units for the first time. Hero MotoCorp now enjoys a retail market share of more than 5% in the electric two-wheeler space.
New Launches
Hero MotoCorp has launched the Glamour 2024 in the 125 cc segment. The motorcycle now gets LED headlights, hazard lights and stop-start switch for fuel-saving in stop-and-go traffic conditions.
Global Operations
During August, Hero MotoCorp commenced operations in the Philippines, where it plans to retail the Xpulse 200 4V, Hunk 160R 4V and Xoom 110 at more than 350 touchpoints.
Premiumisation
Hero MotoCorp, which now has six premium models—including the XPulse 200 4V, Karizma XMR 210, XTreme 200 and XTreme 125R and Mavrick 400, as well as the Harley-Davidson 440X—now has 40 Premia outlets in 35 cities across India.
With that, Hero MotoCorp is also gearing up for the festive season. India's largest two-wheeler maker is expecting a faster recovery in rural segment, 125 cc class as well as scooters, to grow faster than the industry.
Auto Sales In August 2024: Royal Enfield
The Royal Enfield Guerrilla 450 in the 'Brava Blue' colourway during its launch in Barcelona, Spain, on 17 July 2024. (Source: Royal Enfield)
Total sales of Royal Enfield motorcycles fell 5% year-on-year to 73,630 units in August 2024 from 77,583 units in the year-ago period, as its bread-and-butter 350 cc motorcycles saw fewer takers, yet again.
-
350 cc sales down 11% YoY at 61,087 units
-
450/650 cc sales up 47% YoY at 12,542 units
-
Exports down 2% YoY at 8,006 units
Royal Enfield has now gone ahead and launched the 2024 iteration of its best-selling Classic 350 motorcycle at a starting price of Rs 1,99,500. The motorcycle gets upgrades such as LED lights all around, as well as seven new colourways.
"“In the month of August, we launched the 2024 Classic 350, a motorcycle that carries forward our rich legacy and in striking new colourways, B. Govindrajan, chief executive officer at Royal Enfield, said in a statement. "We are gearing up for the festive season and are positive that our recently launched motorcycles will resonate with the riding community."
Auto Sales In August 2024: Hyundai India
(Source: Unsplash)
Total auto sales of Hyundai Motor India Pvt. Ltd. fell 11.5% year-on-year to 63,175 units in August 2024, as against 71,435 units in the year-ago period, according to a statement on Sunday, 1 September 2024.
-
Domestic sales down 8% YoY at 49,525 units
-
Exports down 22.5% YoY at 13,650 units
YTD, Hyundai India sales are up 2.06% year-on-year at 5,13,510 units.
"SUVs remain a key growth driver for Hyundai India in 2024 with 66.8% contribution to domestic sales," Tarun Garg, whole-time director and chief operating officer at Hyundai Motor India, said in a statement. "We are soon going to launch the new version of the Alcazar, and we are confident of strong festive season response to this new launch."
Auto Sales In August 2024: TVS Motor
A TVS Motor Co. factory building. (Source: Company website)
-
Total sales up 13% YoY at 391,588 units vs 345,848 units
-
Total 2W sales up 14% YoY at 378,841 units vs 332,110 units
-
Total EV sales up 4% YoY at 24,779 units vs 23,887 units
-
Total 3W sales down 7% YoY at 12,747 units vs 13,738
-
Total exports up 14% YoY at 99,976 units vs 87,515 units
-
Total 2W exports up 19% YoY at 89,768 units vs 75,491 units
Auto Sales In August 2024: Tata Motors
The Tata Motors exhibit at Prawaas 4.0 event in Bengaluru. (Source: Tata Motors)
Total domestic sales of Tata Motors Ltd. fell 8% year-on-year to 70,006 units in August 2024, as against 76,261 units in the year-ago period, according to an exchange filing on Sunday.
Domestic wholesales of commercial vehicles—including trucks and buses of various shapes and sizes—fell 15% year-on-year to 25,864 units as against 30,748 units in the year-ago period.
Total car sales, including electric vehicles and exports, declined 3% year-on-year to 44,486 units, as against 45,933 units in the year-ago period.
Auto Sales In August 2024: Toyota India
The Toyota badge is seen on the steering wheel of a Camry in Tokyo, Japan. (Photo: Akio Kon/Bloomberg)
Total sales of Toyota Kirloskar Motor India Pvt. Ltd. rose 35% year-on-year to 30,879 units in August 2024, as against 22,910 units a year earlier.
"As we approach the festive season, demand for our products remains buoyant, and we are already witnessing increased consumer interest and higher footfall across all our dealerships," Sabari Manohar, vice president of Toyota Kirloskar's sales-service-used car business, said in a statement.
SUVs and MPVs continue to significantly contribute to the company's sales numbers, reflecting a growing preference for these segment vehicles.
This trend is not limited to major urban centres but extends to Tier-II and Tier-III markets as well, demonstrating widespread customer acceptance for Toyota offerings, Manohar said.
As a response to the market needs, the automaker reopened the bookings in August for the Innova Hycross ZX & ZX (O) models, available in both strong hybrid and petrol variants.
"With streamlined production and enhanced supply chain, we've reduced the waiting period, allowing us to commence bookings for the top-end grades," Manohar said. "Increased supply of the Urban Cruiser Hyryder has also enabled us to meet the market demand leading to reduced waiting period."
Auto Sales In August 2024: JSW MG Motor
MG Motor ZS EV. (Source: NDTV Profit)
Retail sales JSW MG Motor India Pvt. Ltd. rose 9% year-on-year to 4,571 units in August 2024. The company had sold 4,185 units in the year-ago period.
Over 35% of all retail sales—calculated as per vehicle registration data on the government's VAHAH website—were electric cars, which include the ZS EV and the Comet EV. On 11 September, the automaker will launch a new model, Windsor, in the Indian market.
Auto Sales In August 2024: Maruti Suzuki
The new Maruti Suzuki Swift at an Arena showroom in Lower Parel, Mumbai. (Source: Tushar Deep Singh/ NDTV Profit)
Total sales of Maruti Suzuki India Ltd. fell 3.86% year-on-year to 1,81,782 units in August 2024 as against 1,89,082 units in the year-ago period.
-
Domestic sales down 8.35% at 1,43,075 units
-
Sales to other OEMs up 76.32% at 10,209 units
-
Exports up 5.64% at 26,003 units
Segment-wise, the steepest decline was seen in the compact segment—Baleno, Celerio, DZire, Ignis, Swift and WagonR—where sales declined 19.87% year-on-year to 58,051 units.
The SUV segment—Brezza, Ertiga, Fronx, Grand Vitara, Invicto, Jimny and XL6—was 6.70% year-on-year up at 62,684 units.
The Brezza (19,901 units), Ertiga (18,580 units) and the WagonR (16,699 units) were the best-selling models for India's largest carmaker last month.
Maruti Suzuki has reduced dispatches by 13,000 units to align with retail demand, according to Partho Banerjee, head – marketing & sales. That, he said, has helped bring down the inventory levels to 36 days—a level the company is comfortable at.
. Read more on Business News by NDTV Profit.